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Jim Vetter Photography coverage of Beats for Boobs Breast Cancer Benefit at Mezzanine SF

October 17, 2011

Filed in: Uncategorized

I just had the great honor and pleasure of photographing the annual breast cancer benefit, Beats for Boobs.  I’ve covered this wonderful event as principal photographer for several years and it just keeps getting better!  The fashion show, the music, the art… It feels so good to be part of this organization.

Beats for Boobs™ is an all-volunteer organization that grants financial support to local breast cancer non-profits that provide direct services to people battling breast cancer and survivors, promote prevention or offer breast health education. Beats for Boobs™ strives to encourage volunteerism and philanthropy towards the breast cancer community. For the past 8 years, Beats for Boobs™ has united a diverse group of artists and activists to honor and remember people impacted by breast cancer.  They maintain low event overhead and keep attendance fees low to maximize community involvement.

If you didn’t make it to this year’s event and you’d like to contribute, you can always make a donation at

The event was held at Mezzanine in San Francisco, CA.  The large club is filled with displays and delectables including live artists, sculpture, paintings, food, live performers, awesome DJ’s, a huge raffle and of course, the fashion show featuring local designers.

I have thoroughly enjoyed volunteering my services with Beats for Boobs over the years.  Just look at this small sample of culture, color and beauty and you’ll see why I love it so much.  But more importantly, the B4B executive team are all good friends and I know that they pour every ounce of their heart and soul into this fund raiser.  They have set this example that I have followed by producing the best images I can to document this amazing party.

I’d like to acknowledge the exec team of power ladies here:  Juliana Cochnar,  Radhika Ragsdale, Katherine Vicker May, Shabnum Mehra, and Summer Frundel.  Thank you all so much for making this a reality!

The fashion show this year had 12 designers and more than 40 models – all volunteering their time and talent to put on a remarkable show.  The images above are a small sample of what I captured.  It was awesome this year to shoot behind the velvet rope!  Thank you, Summer for giving the photographers a little room to work the end of the runway!

I must admit that my favorite part of the shooting this event is the backstage activity.  The energy back there is just wild.  There are people running in every direction, clothes flying, hairspray in my eyes and on my lens and champagne flowing. It’s mayhem!  But everyone is having a fantastic time and getting along famously.  Its such a fun thing to shoot.  The images above are from the backstage coverage this year.

Please do become a fan of Jim Vetter Photography on Facebook.  I’ll be publishing my full coverage of the event on my fan page very soon!

Below is the event detail from the beatsforboobs site so that I can give proper credit to everyone.

The Event

The Beats for Boobs™ San Francisco team is skillfully crafting a stellar roster featuring the very best in local DJs, artists, fashion designers and culinary masterminds.

The Venue

A richly diverse gathering space, Mezzanine showcases live and electronic music from all genres – rock, dance, hip hop, soul, jazz, salsa, world beat – as well as multimedia art events, fashion shows and video/film installations. The multi-use venue boasts state-of-the-art lighting technologies with custom-built sound systems for both live and electronic music. Beats for Boobs™ is proud to return to Mezzanine for our 2011 event; the perfect setting to handle the large-scale performances, musical acts and activities offered at our lively fundraiser.

Mezzanine is located at 444 Jesse Street @ Mint Street, San Francisco, CA 94109. For more information click here.

Fashion Show Designers

DJ Line-Up

Culinary Delights

  • Sauce
  • Golden Gate Meats
  • Royal Hawaiian Food
  • Sysco Foods
  • A & B Produce
  • McQuade’s Celtic Chutneys
  • Pretzel Chips
  • The Cake Gallery
  • Escape from New York Pizza (Downtown SF)
  • Kome Matsuda
  • Jeff Trevathan

Live Performances

  • Light Performances by Solar Flare
  • Aerials by Jozie Gato and Trapeze World

Live Art Gallery

Interactive Art

Video by Hamish Reid

Jim Vetter Photography

The Beneficiaries

Beats for Boobs™ San Francisco is proud to announce the local beneficiaries that will benefit from the profits raised at this year’s 2011 event. Beats for Boobs™ is a 100% volunteer organization. Proceeds from ticket entrance, merchandise sales, donations, raffle tickets and sponsorships will go towards supporting these San Francisco based organizations.

Breast Cancer Emergency Fund responds quickly and compassionately to provide emergency financial assistance to low income women and men of San Francisco, San Mateo, and Santa Clara Counties who are in active treatment for breast cancer, in order to cover basic human needs, lessen financial burdens, and improve quality of life.

Breast Cancer Fund’s mission is to identify and eliminate the environmental causes of the disease. Growing scientific evidence shows that the toxic chemicals and radiation we’re exposed to in our everyday lives contribute to the high rates of breast cancer. The Breast Cancer Fund translates this science into public education and advocacy campaigns that empower women to reduce their risk and to take part in big-picture solutions so that our daughters, granddaughters and planet can thrive.

Shanti’s Breast Cancer Program is one of San Francisco’s most highly regarded breast cancer support programs offering free culturally competent care navigation services, in-home peer support, translation and transportation assistance and wellness education in Spanish, Cantonese and English to ensure that low income and underserved individuals can access medical care, complete treatment regimens and enjoy an improved quality of life with better health outcomes.

The Sponsors

Beats for Boobs™ San Francisco would like to thank our supporting sponsor, The Walking Company!

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